Florida is really several vacations in one state. Orlando is the theme-park capital of the world. Miami is Latin-flavored, stylish, and urban. The Keys are a laid-back island chain. The Gulf Coast — Naples, Sanibel, Clearwater — has the calmest, whitest beaches. And the Atlantic coast mixes surf towns with historic St. Augustine.
The theme parks are the biggest draw: Walt Disney World alone is roughly the size of San Francisco, and Universal Orlando has become a full multi-day destination. A park trip needs planning — park reservations, dining bookings, and ride strategies matter more than ever.
Florida's seasons run opposite to most of the US: winter is the glorious, dry, high season; summer is hot, humid, and stormy — but also when families travel and deals appear. Hurricane season (June–November) is a real consideration for late summer and fall trips.
Florida suits families above all, but also couples (the Keys, Naples), beach lovers, golfers, and space fans. Distances are big: Miami to Key West is 3.5 hours; Orlando to Miami is 3.5–4 hours.